Your personal stylist, on iPhone

Dress for the body you have.

A 30-second scan reads your proportions. FitIQ turns them into measurements, a fit score, your colour palette and outfits that flatter your shape.

Download on theApp Store See how it works
A man in a navy jumper and cream trousers standing in soft daylight, outlined by FitIQ's cobalt scan glow

Illustrative sample values

Measure

Your body, beautifully understood.

Stand about two metres back in fitted clothes and line yourself up with the on-screen guide. FitIQ captures the moment you’re aligned – no tape measure, no guesswork.

FitIQ's saved measurements card showing height, bust, waist, hips, shoulders, neck, arm, inseam and thigh

Height, bust, waist, hips, shoulders, neck, arm, inseam and thigh – saved together so you can rescan and compare.

Inside the app

Five tabs. One wardrobe that finally fits.

FitIQ Home tab with fit score 94 and labelled measurements around a model

Home

Your fit score sits at the top, with a one-line note on what suits your shape – like wraps and belted jackets that sit clean at the waist. Share, style, rescan or open outfits from one row.

FitIQ Measure tab with saved measurements and the line-up guide

Measure

Every saved measurement in one card, with a guide that shows exactly where to stand. Rescan whenever you like and FitIQ tracks the change.

FitIQ Wardrobe tab with a grid of clothing items

Wardrobe

Snap what you own and it’s filed for you – tops, bottoms, dresses and more. FitIQ pairs those pieces into outfits that flatter your shape and your palette.

FitIQ Studio tab showing a virtual try-on of a white blazer and camel trousers

Studio

Try new pieces on your own photo before you buy, so every purchase is one you’ll actually wear.

FitIQ Profile tab with body type, colour palette and style stats

Profile

Your style profile in one place: body type, the colours that suit you, and a running tally of scans, pieces, outfits and favourites.

Flat lay of a cobalt shirt, navy blazer, cream jumper, gold watch and brown loafers

A closet that works for you.

Shop what you own first. FitIQ builds outfits from the pieces already in your wardrobe.

A woman in a flowing ivory dress smiling beside a mirror

Try it on before you buy.

See new pieces on your own photo in Style Studio, then decide.

Style intelligence

Advice written for your proportions, not a size chart.

Outfit Ideas reads your latest scan and explains what works and why – from proportion insights and fit tendencies to the silhouettes worth reaching for.

Body type
Body type card reading Hourglass/Curvy with 93% confidence
Your palette
  • Cobalt
  • Emerald
  • Ivory
  • Camel
  • Burgundy

A personal palette from your skin-tone analysis.

Proportion insights
Your fit and style: proportion insights and changes since last scan
Fit tendency
Fit tendency notes for tops and bottoms, each marked high confidence
Size prediction & brand fit
Size prediction recommending medium tops and small bottoms, calibrated from past scans
Best silhouettes for you
  • Wrap dresses
  • High-waisted trousers
  • Fitted blazers
  • Belted midi skirts

How it works

From hello to your first fit score in a few minutes.

No sign-up wall. The intro leads straight into a short quiz, then your first scan.

1Quiz screen: what would you love help with, with goals like Find Your Colors and Shop Smarter

Tell FitIQ your goals

Master fit and proportions, find your colours, build a capsule wardrobe, shop smarter – pick as many as you like.

2Quiz screen: which looks feel like you, with a grid of style photos

Choose looks that feel like you

Tap the styles you love. There are no wrong answers.

3Meet the model we'll dress for you: upload a photo or pick a style preset

Meet your fit model

Pick a preset that looks like you, or upload your own photo. The background is removed automatically.

4Body scan explainer: ready when you are, with tips on distance and lighting

Scan in soft, even light

Stand about two metres back in fitted clothes. A window works well.

5Home screen with a fit score and measurements

Get your fit score

Measurements, body type and style notes land on Home, ready to shape every outfit.

Private by default.

FitIQ uses your camera only while you scan, to read your proportions. Photos stay on your device unless you choose to save them.

  • Camera access is explained before iOS ever asks.
  • Notifications are optional – a little nudge, never noise.
  • You’re in control: change access any time in Settings.
Read the privacy policy
Cobalt silk scarf and folded navy knitwear beside a wooden hanger

FitIQ Premium

Everything in FitIQ, without limits.

Start on the free plan. Upgrade inside the app when you want more, and cancel any time in Settings.

  • Unlimited body scansRescan as often as you like
  • Advanced analyticsDetailed insights and trends
  • Personalised recommendationsAI-powered style suggestions
  • Style StudioAI virtual try-on and styling
  • Wardrobe analyticsInsight into what you own and wear
  • Export dataTake your data and reports with you
FitIQ app icon: a hanger formed from a measuring tape

Your personal stylist, whenever you need one.

FitIQ is available now on iPhone.

Download on theApp Store